Water Quality Campaign Steps

Below are links to the steps for conducting an effective outreach campaign.

Introduction: Visit the Introduction Page to learn more about what outreach is and why you do it.

Campaign Planning: Steps 1-6 walk you through planning your outreach campaign. Each of these steps has worksheets to help in your planning process.

Running the Campaign: Steps 7 and 8 tell you how to develop and run your campaign.

Evaluating the Campaign: You will also need to evaluate your campaign. The evaluation tips in Step 9 can be used throughout the outreach process.

• Before - use these techniques to better understand your audience
• During - use these techniques to find ways to improve your campaign as you go
• After - use these techniques to determine if you were able to meet your objectives

Keep an eye out for A Note For MS4s at the bottom of many of the following pages.

MS4 stands for Municipal Seperate Storm Sewer System. It is also a short-hand term for communities that have storm sewer systems that are seperate from their sanitary sewer systems. S.C. DHEC has permitted many of these communites to manage the level of pollutants coming from their stormwater. The following pages will use "MS4" as a short-hand for these permitted communities.

Do you represent an MS4 or are you working with one?

• No! You probably do not need to read these notes. If you would like to learn more about the MS4 permit, visit the NPDES Stormwater Program page.
• Yes! These notes are for you.

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